Services
See which channel brings money and which one spends it
End-to-end analytics, goals and events, dashboards and channel reports. Set up not for the sake of reports, but for the decisions you will make based on them.
[ 01 ]
Answers
Questions it answers
Which channel pays off — measured by revenue, not by enquiries
Where enquiries are lost: product page, cart, payment or the call with a manager
What a customer costs and how much they bring over their lifetime, not just the first purchase
[ 02 ]
Why measure
Analytics is set up for decisions, not reports
Before measuring anything, we agree on which decision you will make based on each number: increase the budget, drop a channel, rework a funnel step. A metric with no decision behind it is wallpaper that nobody looks at after a week.
That is why we start with a list of decisions rather than a dashboard. The dashboard is built around them, not the other way round.
Advertising and SMM →[ 03 ]
What’s included
What’s included
Click an item and it goes straight into your request
[ 04 ]
How we work
How the work goes
What we measure and why
A list of decisions made based on data. The set of metrics follows from it, not the other way round.
Event and goal tracking
Events on the website and in the funnel, goals, data transfer from ad accounts and CRM.
Building the dashboard
A dashboard for the list of decisions: channel, funnel step, customer cost and value.
Data validation and handover
Reconciling numbers with actual sales, explaining how to read them, handing over to the team.
[ 05 ]
Stack and what we need from you
Stack and what we need from you
Tech stack
- GA4 and Yandex Metrica
- Server-side event tracking
- Exports from CRM and ad accounts
- Dashboard: Looker Studio or custom
- End-to-end analytics
- Hosting on our side or yours
What we need from you
- Which decisions you make based on data
- Access to ad accounts and the website
- Access to CRM or deal exports
- Who will read the reports
- Feedback on the dashboard within ___ business days
[ 06 ]
Pricing
How much analytics costs
from
per project
The price depends on the number of channels and funnel steps, tracking complexity and whether end-to-end analytics down to revenue is needed. We name the exact figure after reviewing the decisions.
Get an estimateIncluded in the price
List of decisions and set of metrics
Event and goal tracking
One dashboard built around decisions
Channel reports
Reconciling data with sales
Priced separately
End-to-end analytics with a complex CRM
Server-side tracking on a non-standard stack
Regular reports and their maintenance
Revisions after approval round ___
Support and development — from ___ per month
We fix the estimate before work begins. New channels and data sources along the way are estimated separately, not quietly added to the bill.
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