Industry · Automotive
Websites, stock catalogs and CRM for car dealers
Car buyers in Azerbaijan do much of their research online — on turbo.az, the country's leading vehicle marketplace, on brand websites and on social media — before visiting a showroom. A dealer's website competes for the same buyers with its own stock, test drives and offers. Behind it, what decides sales is how quickly and consistently the dealer handles each enquiry.
[ 01 ]
In short
In short
- 01
The stock catalog must match the real inventory, with photos, specifications and prices or price conditions.
- 02
Stock should be entered once and published to the website and marketplaces from one system.
- 03
Test drive, trade-in and finance enquiries are separate forms with their own follow-up.
- 04
Every lead — from the website, marketplaces, calls, WhatsApp and Instagram — goes to the CRM with its source and vehicle.
- 05
Response speed and follow-up decide conversion; car leads cool quickly.
[ 02 ]
Overview
The stock catalog
- Filters by make, model, year, body type, engine, transmission, fuel, mileage, price.
- Vehicle pages with many real photos, video walkarounds, specifications, equipment, history for used cars, and price or finance conditions.
- Status: available, reserved, sold — updated immediately.
- Comparison and favourites for buyers choosing between several cars.
For new cars from official distributors, model pages with configurations and prices come from the brand's information, usually combined with the dealer's stock.
One source for stock
Stock managed in a dealer management system, CRM or a stock database can be published to the website and exported to marketplaces such as turbo.az where they support feeds or APIs, so a sold car disappears everywhere at once. Manual copying leads to buyers calling about cars that are already sold.
Enquiries
- Test drive: model, preferred date and time, contact.
- Trade-in: current car details and photos for a preliminary valuation.
- Finance and leasing: preliminary information for partner banks, with consent to pass it on.
- Reservation of a specific vehicle, with or without a deposit.
- Service for owners, linked to auto service systems.
Lead management
Leads arrive from many channels. We connect them to a CRM where each lead is linked to a vehicle and a source, assigned to a sales consultant, and tracked through stages — contact, test drive, offer, contract, delivery. Reminders prevent leads from going cold. See CRM integration and lead routing automation.
Advertising and analytics
Dealers spend heavily on marketplace listings and advertising. End-to-end analytics connects spending to test drives and sales, showing which channels and models actually produce buyers, not just calls.
What to measure
- Leads by source, model and consultant.
- Response time and conversion to test drive and to sale.
- Days in stock by model — and which listings get views but no enquiries.
[ 03 ]
FAQ
Frequently asked questions
Should we show prices for all cars?
Buyers expect prices, especially for used cars. For new cars, showing prices or starting prices with the conditions for promotions reduces friction.
Can our website listings sync with turbo.az?
It depends on the options the marketplace provides for dealers. We check what is supported and automate as much as it allows.
Is online car buying realistic?
Most buyers still visit before buying, but online reservation, trade-in estimates and finance pre-approval shorten the process and increase commitment.