Security
Website security: the basic minimum
Websites aren't hacked individually but en masse and automatically. The basic set of measures: HTTPS, updates, access, backups, form protection and what to do after a breach.
Studio notes
How websites, apps and the processes around them actually work: what to settle early, where time and money usually leak, and how the approaches differ.
Development
Website accessibility: who it's for and why
Accessibility isn't only for people with disabilities. Contrast, keyboard navigation, field labels and alt text — and why it's cheaper to build in from the start.
Development
Page speed: why it's money
A slow website loses visitors before they see the offer. What usually slows it down, what can be fixed quickly and what's baked into the architecture.
Process
Website support after launch: what it includes
A website isn't a finished product but a running system: updates, backups, monitoring, small edits. How support differs from further development.
Process
How to accept work from a contractor
Acceptance isn't looking at the site on a manager's screen. What to check yourself, which access and materials to collect and what to ask before signing off.
Process
The project brief: how to describe a task so it's understood
A brief isn't a list of pages or a wish to "make it look nice". What it should contain so that contractor and client understand the scope of work the same way.
Automation
Integrations: CRM, email, warehouse
Double data entry is a sure sign that systems aren't connected. Where exchange usually breaks, what to do when it fails and why it isn't a one-off job.
Automation
Automating routine work: where to start
It's worth automating frequent, repeatable processes with clear rules. How to find them and why a process has to be described in words first.
Marketing
SEO foundations: what's built in during development
Part of search optimisation is done not by an SEO specialist but by a developer — and done once. What can't be added later with a plugin.
Marketing
Advertising and social media: how to split the budget
Search ads capture demand that already exists; social media creates demand that doesn't exist yet. These are different tasks and can't be measured with the same yardstick.
Marketing
End-to-end analytics: linking ads and requests
Ad platforms know about clicks, the CRM knows about deals, and there's usually no link between them. What needs to be prepared for that report to become possible.
Marketing
Web analytics: which numbers to watch and which to ignore
Traffic on its own doesn't answer a single business question. Which metrics are worth setting up from the start and which only distract.
Development
Mobile app or mobile website
An app is justified not by the size of the business but by the usage scenario. What installation gives you, what two platforms and app stores cost, and when a website is enough.
Development
AI in customer support: where it helps and where it hurts
A language model answers confidently even when it's wrong. Where AI is useful in support, what to prepare in advance and what it mustn't be trusted with.
Development
A Telegram bot for business: what it really does
A bot handles short, repetitive operations well and complex consultations badly. Scenarios, the link to your CRM and when a bot is enough instead of an app.
Development
SaaS from scratch: what goes into the first release
The first SaaS release isn't a cut-down product but a product with one working scenario. What's mandatory, what can wait, and what each postponement costs.
Development
Web application or website: where the line is
A website shows information; an application does the user's work. Where exactly the line runs and why a user account changes the class of the task.
Websites
Clinic website: appointments, patient data, trust
Online booking, personal data and trust — three tasks a clinic website solves in different ways. What to check before the work starts.
Websites
News website: content flow and editing
A news website differs from an ordinary one not in design but in pace. The roles of editor and writer, drafts and scheduling, sections, the archive and load during traffic spikes.
Websites
Corporate blog: how not to abandon it
Most corporate blogs stop at the third article. Why a company needs a blog, who writes it, where topics come from and what the admin panel should be able to do.
Websites
Online learning platform: what it's made of
Courses, lessons, student progress, assignment review, video and certificates. The parts a learning platform consists of and how it differs from a site with video recordings.
Websites
Forums today: when they still work
Forums are considered outdated, yet for some tasks they're still irreplaceable. How a forum differs from a chat and a social network, why the archive matters and why forums die.
Websites
Social network or community: where a platform begins
What really needs deciding before building a social platform: feed rules, profile privacy, moderation from day one, and one scenario instead of copying the big networks.
Websites
Subscription website: how paid access works
What a website subscription actually consists of: access levels, the free trial, recurring payments and what happens to content when payment lapses.
Websites
Travel website: bookings, prices and cancellations
Dynamic prices, availability, booking system integrations, time zones and currencies, cancellation rules — what determines how a travel website works.
Websites
Real estate website: catalogue, filters, viewings
The property page, filters and map, exchange with the agency database and listing portals, withdrawn listings and viewing requests — what a working site is made of.
Websites
Why a marketplace is harder than an online store
A marketplace adds a second side — sellers. With it come moderation, settlements, commissions, disputes, ratings and the empty-platform problem at launch.
Websites
Online store: what to decide before development starts
Catalogue, product attributes, delivery, payment, stock and integrations — decisions made before any layout work. Changing them later costs noticeably more.
Websites
What a corporate website should include
The essential sections of a corporate website and why each one matters. Common gaps that make visitors leave, and what exactly destroys trust.
Websites
Landing page or corporate website: choosing for the task
A one-pager and a corporate website do different jobs. How they differ in structure, upkeep and SEO, and how to tell which one fits you.