Industry · Real estate & construction
Websites and systems for construction and renovation companies
Construction companies sell to very different clients: a family renovating an apartment, a business fitting out an office, a developer or a state enterprise running a tender. What all of them want to see before contacting a contractor is proof — completed projects, credentials and a clear idea of what the company does and does not do. Inside the company, the same projects generate reports, photos and documents that are often scattered across chats.
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In short
In short
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The portfolio is the most important section: real projects with photos, scope, location and year.
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Separate pages for each service and object type match how clients search and help the site rank.
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An estimate request form should collect what the estimator actually needs: object type, area, address, photos, deadline.
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For B2B and tenders, company credentials — licences, certificates, equipment, key staff — need a clear place.
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Internal tools for site reports, photos and material requests save hours of chasing information in messengers.
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Overview
The public website
Portfolio
Each project page shows the object, the scope of work, the period, the location and photos — ideally before, during and after. Filters by type (residential, commercial, industrial, renovation) help clients find relevant examples. Client names and logos are published only with permission.
Services
A page per service — turnkey renovation, facade work, roofing, electrical, HVAC, design and build — with what is included, how the work is organised and examples. People search for specific services, not for "construction company". Guidance on writing these pages is in writing service pages that sell.
Estimate requests
A form that asks the right questions saves a call: type of object, approximate area, address or district, what needs to be done, desired dates, and the option to attach photos or drawings. Enquiries go to the CRM or directly to the estimating team with a notification in a messenger.
Credentials for B2B clients
For corporate clients and tenders: licences, certificates, membership of associations, insurance, equipment, key personnel and experience with similar objects. A downloadable company profile in several languages is often requested. See multilingual websites.
Internal tools
Construction projects produce a constant flow of information from sites: daily reports, photos, material requests, defects, acts of completed work. When this lives in messenger groups, it is hard to find and impossible to report on. A simple web application — usable on a phone at the site — can hold:
- daily reports with photos and weather, per site;
- material requests with approval and delivery status;
- defect lists with responsible people and deadlines;
- documents and drawings per project;
- a dashboard of all projects for management.
See internal tools.
Client portal
For larger clients and developers, a portal where they see progress photos, reports and documents for their project reduces status calls and builds trust. See customer portals.
Search and maps
Renovation companies benefit from local search: a Google Business Profile with photos of work, reviews from clients and correct categories. Service pages with the areas you work in help people searching for work in their district or city.
What to measure
- Estimate requests by service and channel.
- Share of requests that led to a site visit and to a contract.
- Portfolio pages that lead to enquiries.
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FAQ
Frequently asked questions
Should we publish prices?
Exact prices depend on the object, but explaining what affects the cost — area, materials, complexity, timing — and publishing starting prices for standard work helps clients and filters out mismatched requests.
We have hundreds of project photos in chats. Where do we start?
Choose ten to twenty representative projects, collect the best photos and a short description of each, and build the portfolio from those. More can be added gradually.
Can site staff use an app without training?
If it is designed around their actual tasks — a few buttons, photo upload, simple forms — yes. We test tools with the people who will use them on site.