Term · Search & content
Title tag
The title tag is the <title> element in a page's HTML. Browsers show it in the tab, and search engines usually display it as the clickable headline in results. It is one of the clearest signals of what a page is about and one of the main factors in whether people click.
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Explained
Writing good titles
- Unique for every page — duplicate titles make pages indistinguishable.
- Describe the page's main topic in the words users search with, near the beginning.
- Include the brand where useful, often at the end: "Hotel Website Development in Azerbaijan · DealPro".
- Keep them concise: long titles are truncated in results; aim for what fits on a typical results page.
- Write for people, not for keyword lists.
- In the page's language: an Azerbaijani page needs an Azerbaijani title, with correct letters.
Title tag vs H1
The H1 is the visible main heading on the page; the title tag appears in tabs and results. They should agree in meaning but can differ in wording — the title may include the brand or location, the H1 can be more natural.
Google may rewrite titles
Search engines sometimes display a different title from the one you set — for example, when the title is too long, stuffed with keywords or does not match the page. Clear, accurate titles are shown as written more often.
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FAQ
Frequently asked questions
How long should a title be?
Long enough to describe the page clearly; many sites aim to keep the key part within about 50–60 characters so it is not cut off.
Should every title include the city?
Only where location is part of the intent — local services, location pages. Otherwise it adds noise.