Industry · Industry & logistics
Websites, portals and tracking for logistics and freight companies
Azerbaijan sits on the Middle Corridor — the Trans-Caspian International Transport Route linking China and Central Asia with the Caucasus, Türkiye and Europe — as well as on north–south routes. Logistics companies based in Baku serve clients in many countries who compare forwarders online, request quotes in English or Russian and expect to track their cargo without calling. A logistics company's digital presence therefore works across borders from day one.
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In short
In short
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Service pages by mode and route — road, rail, sea across the Caspian, air, multimodal, warehousing, customs brokerage — match how clients search.
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A quote request should collect everything needed to price a shipment, so the answer comes quickly.
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Shipment tracking and document access in a client portal reduce status calls and emails.
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English and Russian are essential; Turkish, Chinese or other languages depend on your corridors.
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Internal tools for orders, fleet and documents often matter more than the public website.
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Overview
The public website
- Services by transport mode, route and cargo type, with what is included: pickup, customs, insurance, warehousing, last mile.
- Routes and corridors: key lanes, typical transit stages, border crossings — without promising fixed transit times you cannot guarantee.
- Industries: energy equipment, construction materials, FMCG, project cargo.
- Credentials: licences, memberships of associations, insurance, fleet and warehouse capacity.
- Contacts by office and language.
Quote requests
A good quote form asks for origin and destination, cargo type and dimensions or weight, number of pieces, incoterms, readiness date and special requirements (dangerous goods, temperature control, oversized cargo). Requests go to the sales team with an automatic acknowledgement and a response-time commitment. Faster, accurate quotes win business in this industry.
Client portal
Regular clients expect self-service:
- shipment list with status and location milestones;
- documents: bills of lading, CMR, invoices, customs documents;
- booking new shipments using saved addresses and cargo profiles;
- invoices and payment status;
- notifications when milestones change.
Tracking data comes from the company's transport management system, carriers' systems or partners' APIs. See customer portals and API integrations.
Internal operations
Many logistics companies coordinate orders, drivers, partners and documents through messengers and spreadsheets. A web application for order management — with statuses, responsible people, documents and cost tracking per shipment — gives management visibility and reduces errors. Drivers and warehouse staff can update statuses from phones. See internal tools.
Integrations
- Transport management and warehouse management systems.
- Accounting (often 1C) for invoicing.
- Carriers' and partners' tracking APIs.
- Customs and e-invoicing systems where applicable.
What to measure
- Quote requests by route, mode and language.
- Quote response time and win rate.
- Portal usage and reduction in status enquiries.
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FAQ
Frequently asked questions
Can clients track shipments without logging in?
A public tracking page by shipment number is common for simple milestones. Detailed information and documents should require sign-in.
Should we publish prices?
Freight prices change with routes, fuel, seasons and capacity, so most companies quote individually. Explaining what affects the price and giving a fast quote is more useful than a static table.
Which languages do we need?
English and Russian cover most international clients; add Turkish, Chinese, Kazakh or others according to the corridors you serve.