Guide · E-commerce
Product page checklist for online stores
The product page is where the buying decision is made. A customer who reached it is interested; what they need now is certainty — about the product, the price, delivery and what happens if something goes wrong. Each missing answer sends them to another tab, a messenger chat or a competitor. Use this checklist when designing product templates or reviewing existing ones.
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In short
In short
- 01
Photos and video that show the product as it is, from all relevant angles and at real scale.
- 02
Price, variants and availability clear before scrolling.
- 03
Delivery cost and time, and the returns policy, visible on the page — not only at checkout.
- 04
Specifications as structured data, plus a description that explains benefits and use.
- 05
Reviews and questions from real customers, and structured data for search.
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Guide
Above the fold
- Product name as customers would search for it.
- Main photo and gallery.
- Price in manats, including any discount and what it applies to.
- Variant selection — size, colour, configuration — with availability per variant.
- Stock status: in stock, low stock, available to order with an estimated date.
- Add to cart and, where relevant, a quick contact option such as WhatsApp.
- Delivery estimate for the customer's area.
Photos and video
- Several angles, close-ups of materials and details, the product in use or in context.
- Consistent backgrounds and lighting across the catalog.
- Scale reference for size-sensitive products.
- Short video for products where movement, texture or function matters.
- Optimised images that load fast on mobile. See image optimisation.
Information
- Description: what the product is for, who it suits, key benefits — written for customers, not copied from the manufacturer.
- Specifications: a table of attributes — dimensions, materials, compatibility, power, warranty.
- Size guide for clothing, shoes, rings and similar.
- What is in the box.
- Care, installation or usage instructions where relevant.
- Warranty terms and who provides service.
Delivery, payment and returns
- Delivery options, costs and times, ideally calculated for the customer's location.
- Payment methods: card online, on delivery, instalments if offered.
- Returns and exchange policy summarised, with a link to full terms.
Customers in Azerbaijan often want to know whether they can pay on delivery; say so clearly if you offer it. See cash on delivery.
Trust
- Reviews and ratings from verified buyers; respond to critical ones.
- Customer questions and answers.
- Seller information and contacts.
- Secure payment indications — without fake badges.
Related products
- Alternatives for customers still deciding.
- Accessories and complementary items.
- "Frequently bought together" where data supports it.
Search and structured data
- Unique title tag and meta description per product and language.
- Product structured data with name, image, price, currency (AZN), availability and reviews where genuine. See structured data for business websites.
- Canonical URL for products with variants or listed in several categories.
Mobile
Most shoppers browse on phones. Keep the price, variant selection and add-to-cart button easy to reach; collapse long specifications into sections; make the gallery swipeable.
Analytics
Track views, variant selections, add-to-cart and purchases per product. Products with many views and few add-to-carts need attention — usually price, photos or missing information.
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FAQ
Frequently asked questions
Should we show out-of-stock variants?
Yes, marked as unavailable with an option to be notified. Hiding them can confuse customers looking for a specific size.
How long should product descriptions be?
Long enough to answer customers' questions. For simple products that may be a short paragraph and a specification table; for complex or expensive ones, much more.
Can we use the manufacturer's description?
As a source of specifications, yes. Copying the full description word for word gives you the same text as every other store; writing your own helps customers and search visibility.