Websites and parent portals for private schools and kindergartens

The admissions website

• Curriculum and approach: national curriculum, international programmes, bilingual or trilingual instruction — explained clearly with what it means for the child.
• Languages of instruction: many families in Azerbaijan choose between Azerbaijani, Russian and English sections; each should be described.
• Teachers and leadership: qualifications and experience, presented with their consent.
• Daily routine: hours, meals, after-school activities, transport.
• Safety and facilities: security, medical care, grounds, classrooms — with real photos.
• Fees and admissions: stages, documents, deadlines, fees or how they are communicated.
• Open days: dates and a registration form.

The website should be available in the languages of the families you serve. See multilingual websites.

Admissions process

Registrations for open days and applications go into a CRM or admissions system, with stages: enquiry, visit, assessment, offer, enrolment. The admissions team sees who needs a call, and the school sees which channels bring enrolled families. See CRM integration.

Parent portal

A portal or app for enrolled families typically includes:

• timetable and changes;
• homework and assignments;
• grades and teacher comments;
• attendance and absence notifications;
• announcements and events calendar;
• fees, invoices and online payments;
• messages between parents and teachers or administration.

The portal draws data from the school management system where one is used. See customer portals.

Children's data

Information about children — names, photos, grades, health notes, attendance — must be protected with care:

• roles that restrict access: a teacher sees their classes, a parent sees their own child;
• consent for photos and publication, recorded and respected;
• secure authentication for parents;
• hosting and retention decisions in line with Azerbaijan's personal data law — see personal data law.

Communication

Class messenger groups are convenient but hard to control: messages get lost, private information is shared too widely and new parents miss history. A school-controlled channel — portal notifications, an app or an official messenger bot — for important announcements, while informal groups remain informal, reduces confusion.

What to measure

• Open day registrations and attendance.
• Conversion from visit to application and enrolment.
• Portal usage by parents and online payment share.