Guide · Payments & compliance
Privacy policy for websites in Azerbaijan: what to include
A privacy policy tells visitors what personal data your website or app collects, why, who else receives it and how long it is kept. In Azerbaijan it is part of meeting the requirements of the Law on Personal Data, and it is also required in practice by payment providers, ad platforms and app stores. A copied template that does not match what your site actually does is worse than useless: it misinforms people and exposes the business. This guide lists what a policy should cover and how to write one that is accurate.
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In short
In short
- 01
Write the policy from an inventory of what your site really collects, not from a template.
- 02
Cover: who you are, what data, why, legal basis or consent, who receives it, transfers abroad, retention, security, people's rights and how to contact you.
- 03
Describe analytics, advertising pixels, chat widgets, embedded maps and videos — they all process data.
- 04
Publish it in Azerbaijani and in the other languages of your site, and link it from every form.
- 05
Update it whenever you add a new tool or purpose; date each version.
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Guide
Step 1: inventory
List every place where personal data enters or leaves your site:
- contact and enquiry forms, calculators;
- registrations and customer accounts;
- orders, delivery details and payments;
- newsletters and messenger subscriptions;
- live chat and chatbots;
- analytics (for example GA4), advertising pixels and tags;
- embedded content — maps, videos, social media widgets;
- CRM, email, hosting, backups and other services that store the data.
For each, note what data, why, where it is stored, who can access it and for how long.
Step 2: what to include
Who you are
Legal name, registration details, address and contact for data protection questions.
What data you collect
Grouped by source: data people give you (name, phone, email, address, messages), data collected automatically (IP address, device information, cookies, usage data) and data from third parties, if any.
Why you use it
Each purpose separately: responding to enquiries, fulfilling orders, providing accounts, customer support, analytics, advertising, legal obligations, security.
Consent and legal basis
When you rely on consent, how it is given and how it can be withdrawn. When processing is required for a contract or by law, say so. See personal data law in Azerbaijan.
Cookies and similar technologies
Which cookies and tags are used — essential, analytics, advertising — what they do, and how visitors can control them. If you use a consent banner, describe it accurately.
Who receives the data
Categories of recipients: hosting provider, payment provider, delivery services, CRM and email services, analytics and advertising platforms, chat or AI providers, professional advisers. Name key providers where practical.
Transfers abroad
Which data is processed outside Azerbaijan — many cloud services are — and on what basis.
Retention
How long each category is kept, or the criteria for deciding.
Security
In general terms, how data is protected: encryption, access control, backups.
People's rights
How someone can ask what data you hold, correct it, withdraw consent or request deletion, and how quickly you respond.
Children
Whether the site is intended for children and how their data is handled, if relevant.
Changes
How updates are announced and the date of the current version.
Step 3: connect the policy to the site
- Link the policy in the footer of every page and next to every form.
- Use an unticked consent checkbox where consent is the basis, with the purpose stated.
- Separate marketing consent from the consent needed to answer an enquiry.
- Make sure the consent banner, if any, actually controls the tags — tags that fire before consent contradict the policy. See GA4 setup.
Languages
Publish the policy in Azerbaijani and in every language your site uses. Legal wording should be reviewed by a lawyer; the language versions should say the same thing.
Common mistakes
- Copying a policy from another website or country that mentions tools you do not use and omits those you do.
- Mentioning only EU law (GDPR) and not Azerbaijani law, or the reverse when you serve EU customers.
- Forgetting chat widgets, AI assistants and messenger integrations.
- No date, no contact, no way to exercise rights.
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FAQ
Frequently asked questions
Can we use a template?
A template can provide structure, but the content must describe your actual data processing. Have a lawyer review the final text.
Do small websites need a privacy policy?
If the site collects any personal data — even a contact form or analytics — yes.
How often should it be updated?
Whenever you add or remove a tool, change a purpose or change where data is stored — and review it at least yearly.