About UsBlogContact
Discuss your project

Term · Apps & software

RAG (retrieval-augmented generation)

RAG — retrieval-augmented generation — is a technique for building AI assistants that answer from specific sources, such as a company's documents, policies and product data. Instead of relying only on what a language model learned in training, the system first retrieves relevant passages and then asks the model to answer using them.

Updated · 1 min read · DealPro

[ 01 ]

Explained

How it works

  1. Preparation: documents are split into passages and indexed — often as numerical representations ("embeddings") that capture meaning, sometimes combined with keyword search.
  2. Retrieval: for each question, the system finds the passages most likely to contain the answer.
  3. Generation: the language model receives the question and the retrieved passages, with instructions to answer only from them and cite sources.
  4. Guardrails: if passages do not answer the question, the assistant says so and offers a person.

Why businesses use it

  • Answers reflect your current information, not general internet knowledge.
  • Sources can be cited, so answers can be checked.
  • Knowledge can be updated without retraining a model.
  • It reduces — but does not eliminate — invented answers. See AI hallucinations and business risk.

Limits

  • Quality depends on the knowledge base: outdated or contradictory documents produce poor answers. See preparing a knowledge base.
  • Retrieval can miss relevant passages or bring irrelevant ones.
  • Facts that change often — prices, stock — are better read from systems directly than from documents.

[ 02 ]

FAQ

Frequently asked questions

Is RAG the same as training a model on our data?

No. RAG supplies information at question time; training changes the model itself. RAG is usually simpler, cheaper and easier to keep current.

Does RAG work in Azerbaijani?

Yes, with models and retrieval that handle the language well; test on real questions.

Related reading

[ 03 ]

Next step

Have a project in mind?

Describe the task in a few lines. We reply with questions and the next step — no commitment and no templated proposal.