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Term · Web & development

Headless CMS

A headless CMS is a content management system without its own presentation layer — without a "head". Editors manage content in it, and the content is delivered through an API to any front end: a website, a mobile app, a chatbot or a screen in a store.

Updated · 1 min read · DealPro

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Explained

How it differs from a traditional CMS

A traditional CMS stores content and generates the website's pages with its own templates. A headless CMS only stores and delivers content; developers build the front end separately, with the framework of their choice, and fetch content from the API.

When it helps

  • The same content appears in several channels — website, app, kiosk, assistant.
  • The front end must be fully custom and very fast.
  • The website is part of a larger application.
  • Several sites or brands share content.

What it requires

  • Development of a separate front end and its maintenance.
  • Preview functionality for editors, which must be built.
  • Server rendering or prerendering for SEO, so search engines see content. See SPA vs server rendering.

Example

A company publishes service descriptions once in a headless CMS; the website, the mobile app and the AI assistant on its site all read them through the API, so updates appear everywhere at once.

More detail: headless CMS explained.

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FAQ

Frequently asked questions

Is a headless CMS better than WordPress?

It is different. For a typical content website, a traditional CMS is simpler. Headless pays off for multi-channel or highly custom projects.

Can WordPress be headless?

Yes — WordPress can serve content through its API to a separately built front end.

Related reading

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